Thirty-five years ago, Giacomo Bologna led a movement to elevate the Barbera grape from an everyday table wine to a noble wine. He reduced the yields in the vineyards, harvested the grapes later than his neighbors, and aged the wine in French barriques. The results were met with mixed reviews. His persistence and dedication to his vision eventually paid off with Braida earning a reputation for world-class wines. Thanks to Giacomo, the Barbera grape is now known as one of Italy’s top grapes.
Today, the commitment to perfection continues with Giacomo’s son and daughter, third generation winemakers, at the helm. Rafaella manages the winery and Giuseppe manages the growing and production. Norbert, Rafaela’s husband, manages the export market and Cristina, Giuseppe’s wife, handles the administration. The Braida operation is a family affair that places great importance on environment, tradition, and passion resulting in wines that impart big emotions.
Bricco dell’Uccellone, the flagship wine of the company, has now become one of the world’s leading Italian wines. Braida also produces indigenous varieties such as Moscato, Brachetto, Grignolino and the famous Brabera grape, vinified into its typical “petillant” version ‘La Monella’ or the traditional still red wine ‘Montebruna’. ‘Il Bacialè’ is a modern style blend of Merlot, Pinot Nero and Cabernet.